On May, 7, 2007, the head line on the front page of the Welland Tribune declared:
“Sheltered dogs deserve to be pampered; Promotion ties literature and pet suppliers to adoption”
The article goes on to describe how bestselling author Marsha Boulton has a “good read” on the need for the adoption of stray, abused and neglected dogs.
“Boulton, a Stephen Leacock Medal winner for humor writing, visited Welland and District Humane Society to promote "Wally's Week," named for her nine-year-old bull terrier Wally and subject of one of her books, Wally's World: Life with Wally the Wonder Dog.
During “Wally’s Week” anyone who adopts a dog from a participating shelters receives a free copy of her book and a gift bag that includes PetValu products and Old Mother Hubbard dog treats.
"It's unique," Boulton says of her promotion that ties literature and pet suppliers to adoption.
She was inspired to launch the adoption promotion last year, while en route to the Seaway Kennel Club dog show in Thorold.
"I was thinking how great it would be to see all these pampered dogs. Then I thought about the other side. Sheltered dogs deserve to have homes and be pampered, too,” she says. Boulton hopes over time her promotion will become an annual event embraced North America-wide. "It's a great cause."
Welland Humane Society board secretary Shirley Cohen welcomes Boulton's initiative.
“We really appreciate her involvement, and the involvement of the sponsors," Cohen says."We have so many wonderful dogs here that deserve homes."
On Sunday, there were 14 dogs awaiting adoption at the Provincial Street animal shelter. By the following Sunday, they had all been adopted.